Privacy Policy – Lima Pets Co.

Last Updated: October 27, 2025

At Lima Pets Co. ("we", "us", "our"), your privacy matters. This Privacy Policy explains what personal data we collect, how we use it, with whom we share it, your rights, and how you can contact us. This Policy applies to personal data collected through our website www.limapets.store, our customer service channels, and any related services provided by Lima Pets Co.

1. Data Controller

Data Controller: Lima Pets Co.
Address: 400 Gold Ave SW, Ste 1200, Albuquerque, New Mexico, 87102
Email: contact@limapets.store
Phone: +1 (505) 308-7134

2. Information We Collect

We collect information you provide directly and information that is collected automatically:

• Account & Order Data: name, billing and shipping address, email, phone number, order details, payment information (processed by third-party payment providers).
• Customer Support Data: correspondence, support requests, photos or videos you upload in connection with returns or support.
• Device & Usage Data: IP address, browser type, device identifiers, pages visited, referring URLs, search queries, and other diagnostic and usage data.
• Marketing Data: preferences, email subscription status, and interaction with our marketing communications.
• Cookies & Tracking: data collected through cookies, web beacons, pixels and similar technologies (see Section 6).
• Third-party data: information we receive from third parties (for example identity checks, shipping carriers, or fraud prevention services).

3. How We Use Your Personal Data

We use personal data for the following purposes:

• Order processing & fulfillment: to process purchases, deliver products, manage returns, and contact you about your orders.
• Payments & fraud prevention: to complete payments and prevent fraudulent or illegal activity (via third-party payment processors).
• Customer service: to respond to inquiries, provide support, and manage returns/exchanges.
• Marketing & personalization: to send promotional communications (with consent where required), and to personalize your shopping experience.
• Analytics & site improvement: to analyze usage, measure performance, and improve our website and services.
• Legal & compliance: to comply with legal obligations, resolve disputes, and enforce our agreements.

4. Legal Bases for Processing (EU / GDPR)

If you are an EU resident, we rely on the following legal bases to process your personal data:

• Performance of a contract: processing necessary to perform our contract with you (e.g., order fulfillment).
• Consent: where you have given consent (e.g., marketing emails or non-essential cookies). You may withdraw consent at any time.
• Legitimate interests: for our business operations such as fraud prevention, analytics, and improving services, provided this does not override your rights and freedoms.
• Legal obligation: where required by law (e.g., tax or accounting requirements).

5. Cookies & Tracking Technologies

We and our partners use cookies, pixels and similar technologies to provide, protect and improve our services, understand how you use our website, and show relevant advertising. You may manage your cookie preferences through the cookie banner on our site or via your browser settings. Types of cookies we use include:

• Essential cookies: necessary for site functionality and secure checkout.
• Performance & analytics cookies: to analyze site use and performance (e.g., Google Analytics).
• Marketing cookies: for advertising and remarketing (e.g., Meta/Facebook pixels, advertising networks).

6. Third-Party Processors & Sharing

We share personal data with trusted third parties who perform services on our behalf, including but not limited to:

• E-commerce platform and hosting providers (e.g., Shopify).
• Payment processors (e.g., Stripe, PayPal) and financial institutions.
• Shipping and logistics providers (carriers).
• Analytics and advertising partners (e.g., Google Analytics, Meta/Facebook).
• Customer support and returns management providers.

These providers process data on our behalf under contract and are required to implement appropriate security measures. We may also disclose data when required by law or to protect our legal rights.

7. International Data Transfers

Our operations and service providers may be located in countries outside your jurisdiction, including the United States. When personal data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place (such as Standard Contractual Clauses, adequacy decisions, or other lawful transfer mechanisms) to protect your data in accordance with applicable law.

8. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes described in this Policy, to comply with legal obligations, to resolve disputes, and to enforce our agreements. Typical retention periods include:

• Order and transaction records: retained for tax and accounting purposes as required by law (commonly 6–7 years in many jurisdictions).
• Customer account data: retained while the account is active and as necessary thereafter for security and legal reasons.
• Marketing opt-ins: until you withdraw consent or unsubscribe.

9. Security Measures

We implement reasonable administrative, technical and physical safeguards designed to protect personal data against unauthorized access, disclosure, alteration, and destruction. No transmission or storage system is completely secure; while we work to protect your information, we cannot guarantee absolute security.

10. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: request a copy of personal data we hold about you.
• Correction: request rectification of inaccurate or incomplete data.
• Deletion: request erasure of personal data (subject to legal exceptions).
• Restriction: request restriction of processing in certain circumstances.
• Portability: request a copy of your data in a structured, commonly used format.
• Objection: object to processing based on legitimate interests or for direct marketing.
• Withdraw consent: where processing is based on consent, you may withdraw it at any time.

To exercise your rights, contact us at contact@limapets.store. We will respond in accordance with applicable law. If you are an EU resident and believe your rights under the GDPR have been violated, you may lodge a complaint with your local supervisory authority.

11. Children

Our services are not directed to children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us so we can delete that information.

12. Automated Decision-Making

We do not engage in automated decision-making that produces legal effects concerning you or similarly significantly affects you, except as part of routine fraud prevention checks carried out by payment and fraud prevention providers.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will post the updated Policy on this page with a new “Last Updated” date. Where required by law, we will notify you of material changes.

14. Contact & Data Protection Officer (DPO)

If you have questions, requests, or concerns regarding this Privacy Policy or our privacy practices, please contact us:

Email: contact@limapets.store
Website: www.limapets.store
Address: Lima Pets Co., 400 Gold Ave SW, Ste 1200, Albuquerque, New Mexico, 87102
Phone: +1 (505) 308-7134

For legal certainty, consider having this Policy reviewed by a qualified attorney with expertise in e-commerce privacy and data protection in the jurisdictions where you operate.